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SKOLORR X The New York Times

“We’re acting as a matchmaker,” said Sky Sit, founder of the London-based site. “A lot of independent watchmakers don’t have enough margin to pay for advertising or resources to get out to customers. We need to inspire the younger generation,” quoted in The New York Times article.

We act as a matchmaker

A feature in The New York Times is no mean feat. So, naturally, we are totally stoked to land ourselves an announcement under “Trending” in the International print edition. The SKOLORR indie tribe is one style trendsetter!

“Ms. Sit does double-duty as Skolorr’s online concierge, offering to advise potential buyers as a way of personalizing the shopping experience.”

Owner and creator of Fiona Krüger Timepieces, “Ms. Krüger said she joined the site because she respected what she called “the care and attention” SKOLORR gives potential clients. “Other than that,” she added, “online can provide a fantastic platform to showcase the product — not just the piece itself but the story behind it.”

> SHOP the Manufacture Royale 1770 Haute Voltige

> DISCOVER Fiona Krüger Watches

Massive thanks to the well-respected journalist Victoria Gomelsky, and The New York Times for recognising our mission! We hope to kickstart a paradigm shift by connecting the values and independent spirits with the new generation.

Read the article via NYTimes.com here