SKOLORR X Financial Times: How To Spend It
We are in the news again! The Financial Times’ multi-award-winning luxury lifestyle magazine How To Spend It has been a shopping bible for the discerning buyers and quality-hunters since 2009. It’s super exciting to be recognised by the tastemakers of our generation.
[SKOLORR] is set to become a go-to hub for standout and one-of-a-kind pieces.
“Independent watchmaking in recent years has slowly been ticking into the mainstream. Just look at Geneva’s annual watch fair, the invitation-only, Richemont-run Salon International de la Haute Horlogerie (SIHH), which hosted a dedicated section for independent brands in 2016 featuring nine watchmakers – a number that will grow to 16 for the 2018 edition. And now giving this rarefied world a digital, 21st-century boost is e-hub Skolorr, a shopping site and e-magazine that aims to promote this specialised area of watchmaking.”
Probing our founder, Sky Sit, how the platform name came to be, “Skolorr is a play on the word scholar but with a Scandinavian vibe…I love the whole Scandi ethos,” she explains. “It’s socially aware, careful and clean.” Sit and her team meticulously research every brand they present on the site, having visited the manufactures, and collate the site’s magazine-style Journal pages, which feature original content and imagery.”
The ones that make for the most enlightened browsing are Zeitwinkel’s understated pieces include the retro-style steel 082° and the 273° Saphir Fumé with a patented large date display and power reserve indicator.
“…Bespoke orders are one of Skolorr’s main draws (cue the unusual one-offs by Swedish house GoS, with their psychedelic, elemental designs). Help is on hand in the form of a concierge service, namely from Sit herself, who will happily walk customers through their orders.”
“With independent watchmakers limited in their production capabilities, making anywhere from 30 to 300 pieces a year, the site is set to become a go-to hub for standout and one-of-a-kind pieces.”
You can find our feature in the HTSI Festive Edition in print out last week, or read the full article via HTSI.FT.com here.