SKOLORR X Financial Times
The Financial Times Watches & Jewellery supplement has been reporting on the crème de la crème of the watchmaking world since 1986, so an interview feature is no biggie. Kidding, HUGE BIGGIE. Not only has the SKOLORR indie tribe made its way into its orange broadsheet pages, but Sky, our founder, was invited to a one-on-one interview for their Special Report.
In the compelling interview, Sky warns of the marketing powers big brands can have on the new generation of watch buyers. We forget how special and personal it is to acquire a timepiece directly from the maker, with a soul, care, passion, and real people behind, like the old days. “We want to create a network of these small brands in order to raise awareness and inspire the next generation of consumers… The site is not intended to target existing collectors who already know about the independents…[but to reach out to those] who are self-expressive, individualistic, socially aware and support the idea of fair trade. The content is hip and modern — we don’t want to be just another site talking technical jargon.”
[SKOLORR is] keen to educate new buyers to understand the worth of independent brands.
Sky also shares some of her ambition to create change within the industry and expand the reach for indie brands. Dr. Rebecca Struthers offered her insight for the article, “Skolorr seemed ideal for our brand because it can act as the missing link between us and the end customer,” only further solidifying Sky’s rep as a horological matchmaker.
“If Skolorr can just help to improve their profile, then we feel we will have achieved something worthwhile.”