For watch collector Olivier Jonquet, it all started with a chance discovery in 2013: a beautiful, cushion-shaped wristwatch from the Twenties, gleaming from the window of a vintage boutique in France. Then and there, it inspired him to start his own company to craft a quality timepiece entirely in France. Selling off his personal watch collection, and with the support of his wife and father, Olivier went through his watchmaking training and set about his passion project with focus and determination. He reimagines that seminal vintage watch using a diligently hand-picked ensemble of French craftsmen in the watchmaking region bordering Switzerland.
Powered by a vintage NOS (new-old-stock) French movement, cased in voluptuously contoured steel with a classical dial, was his first collection, Elie. It was snapped up by an early-adopter network of similarly passionate collectors, who love what Olivier is doing for the independent watchmaking scene: to preserve a long history of traditional watch craftsmanship with French pride.