Lonville might just be the most interesting revival of a brand you’ve never heard of, but should now!
The name dates back to 1873, when an ébauche watch movement company was set up in the Swiss-German village of Langendorf, or Lonville in French. Despite its initial success, the name was consigned to the annals of history about 50 years ago.
That is until Joost Vreeswijk, a Switzerland-residing Dutch collector of vintage watches, came across an old Lonville pocketwatch and decided to re-register the brand and bring it back to life.
The Lonville 2.0 is a little different from its predecessor – rather than off-the-shelf pieces, each watch is made on a project-by-project basis with a group of industry specialists. This is all about in-house movements, low production and highly decorated designs inspired by classic cars from the 1950s and 1960s, which are a passion of Vreeswijk’s.
You may not have heard about it before but five minutes in the presence of these exquisite watches and you’ll definitely want to know more.